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Bruderman Brothers Advises Superior Office Systems on Recapitalization with Rockwood Equity Partners

Updated: Nov 29, 2021

NEW YORK, NY, October 2019 -- Bruderman Brothers is pleased to announce that it has represented Superior Office Systems (“SOS”) on its recapitalization with Rockwood Equity Partners. The boutique investment bank acted as exclusive financial advisor to SOS, one of the largest privately-owned independent office equipment dealers and servicers in the New York metropolitan area. The transaction was led by Rob von Furth, Matthew Hull and Dheeraj Garg. Terms of the deal were not disclosed.

Founded in 1999 and headquartered in Manhattan, SOS provides world-class sales and services to its clients through its partnerships with some of the largest office equipment manufacturers and its differentiated service model. SOS’s reputation for best in-market service, repairs, and maintenance for its clients has enabled it to build a broad customer base over the last twenty years.


Robert von Furth, Managing Director at Bruderman Brothers, noted “With Rockwood as a partner, SOS is well-positioned to accelerate growth with additional financial and operational resources.” Additionally, Matthew Hull, Managing Director at Bruderman Brothers, added “Our advisory practice prides itself on truly finding the optimal solution for our clients and their businesses; we believe the partnership between SOS and Rockwood is an outstanding outcome.”


Eric Wolf, SOS Co-Founder, commented “We are excited to partner with Rockwood. Their emphasis on the importance of culture and 20 year track record successfully assisting businesses like ours grow made this decision easy.”


“We are all very happy with this transaction and are thankful that the Bruderman team took the time to find us a partner that clearly adds value to our business and will allow us to grow during an exciting environment in our industry.” said Tim Glover, Co-Founder of SOS.


About Superior Office Systems

Superior Office Systems is a privately-owned office equipment dealer and one of the largest independent dealers in the New York metropolitan area, and markets a number of leading brands through its partnerships with some of the largest office equipment manufacturers. The Company also provides service for its customers’ copiers, printers, and all-in-one units, as well as document management and managed print solutions. The Company operates from its flagship showroom in Manhattan, where it also maintains a warehouse and staffs technicians and delivery messengers, which allows the Company to deliver a highly differentiated customer service.


About Rockwood Equity Partners

Rockwood Equity Partners LLC is a private equity firm specializing in management buyouts, recapitalizations, corporate divestitures, lower middle market companies, mature, add-on acquisitions, carve-out and turnaround investments. It seeks to invest in companies based in North America with a focus on the United States and Canada. Rockwood Equity Partners LLC was founded in 1999 and is based in Beachwood, Ohio with additional offices in New York, New York and Denver, Colorado.


About Bruderman Brothers

Bruderman Brothers LLC is a registered broker dealer and is a division of Bruderman & Co, which also owns Bruderman Asset Management, a registered investment advisor which provides family office and investment management services. Bruderman Brothers provides advisory and investment banking services to a diverse array of clients in a broad range of industries including business services, consumer products and services, healthcare, as well as logistics and distribution.

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